James helps accountants and bookkeepers to price consistently, sell more confidently and grow more profitably. He’s achieved this in his own firm - MAP - where alongside Founder Paul Barnes, they first developed GoProposal & implemented a sales culture to ensure they were maximising the value of their clients. James now helps thousands of accountants and bookkeepers around the world to achieve the same through his software (GoProposal), his philosophies, strategies, videos, books and keynote talks.
Managing Director Major's Accounts & Co Ltd
Eriona Bajrakurtaj has been nominated for three awards for Women in Accounting and Finance 2020. She began working in practice at 13 and since taking over Major's Accounts, has implemented a digitisation strategy utilising technology to bring the accountant-client relationship much closer. Major’s Accounts is now focusing on providing advisory services to its clients, including business finance. Major’s Accounts has been nominated for Independent Firm of the Year, Greater London by the British Accountancy Awards.
Eriona is a chartered certified accountant, has completed masters’ degrees in both accounting and finance, as well as international banking & finance law. She has recently completed a PGDip in financial strategy from the University of Oxford.
EMEA Partnerships Manager Practice Ignition
Alice makes onboarding less tedious for firms globally. As EMEA Partnerships Manager, she’s responsible for introducing partners to Practice Ignition across Europe, the Middle East and Africa. Alice takes a consultative approach to understand how to automate the perfect onboarding process for each firm she meets.
Director of Corporate Affairs Intuit
Head of Design, Europe Intuit
J.B. leads a talented team of designers who bring QuickBooks products to life. He is passionate about the power of customer empathy and its role in all forms of design. J.B. has spent the last six years at Intuit helping small businesses, accountants, and taxpayers tackle their financial challenges.
Driven by a passion for helping people and businesses reach their full potential, Sonia has dedicated the last 15+ years to growing B2B software startups and scale-ups on both traditional and SaaS based models, predominantly in fintech. She was appointed CEO of Chaser, a market-leading credit control and debt collections software and services provider in 2021, after serving as an interim-CEO and CMO for the company in 2020.
Head of Digital Solutions MHA Moore and Smalley
Judith Dugdale leads the Digital Solutions team at MHA Moore and Smalley, helping business owners improve their in-house financial reporting function and bookkeeping efficiency. Her team provides set-up and training, support on cloud accounting software and business improvement apps and advisory services to clients across a multitude of sectors. MHA Moore and Smalley is an Elite Intuit QuickBooks partner firm.
VP and Country Manager, UK QuickBooks
Chris Evans is Vice President and UK Country Manager at Intuit QuickBooks, the UK’s leading cloud accounting software provider. QuickBooks uses digital technology to solve financial problems, giving accounting professionals and small businesses a better shot at success.
Chris has been part of Intuit for over nine years. His passion for supporting small businesses stems from first-hand experience of the challenges faced by a family business. Chris is proud to be leading Intuit’s inspiring UK team which ranked #4 in Great Places to Work 2020.
Health Coach, CBT Practitioner and Performance/Mindset coach Michelle Flynn Coaching
Michelle is a cognitive behavioural therapy (CBT) practitioner, certified international health coach, an integrative nutrition health coach and mental health in recruitment champion. She works with individuals and companies to help them understand their health and happiness goals (e.g. healthy diet, weight loss, reducing stress, increasing exercise, better quality of sleep, improved relationships and exciting careers).
Lara has worked in finance and payments for more than decade, specialising in how technology can make finance more accessible to both consumers and SMEs. At iwoca, she’s focused on building iwocaPay ‑ a new payment solution that makes it easier for B2B businesses to get invoices paid.
Chartered Accountant Katie Greet Training
Katie is a Chartered Accountant, bookkeeper and Certified Quickbooks Trainer having previously run her own ice cream van business and family tourist attraction. This range of roles means she works with a variety of businesses, working to find ways to help each client get the most out of Quickbooks Online to help their businesses succeed.
Director BCAMS Limited
Reza Hooda, FCA, CTA
Walji & Co and Capture
Reza runs an accountancy firm trading under the names of Walji & Co and Capture accounting in Hampshire, UK. Having systemised his firm and built a team that can run the business largely without him, he now dedicates most of his time in coaching and mentoring other accounting firm owners to do the same. To learn more about Reza, visit his website www.rezahooda.com
Domain Product Expert Dext
Paul has recently joined Dext as our Product Domain Expert. Paul previously worked in an accountancy practice for 21 years and was responsible for the cloud accounting strategy both for the firm and for the firms clients. Paul over the past 5 years has been a regular expert at accounting events sharing knowledge and best practice. Paul was instrumental with the first ever VAT submission under MTD working with both QuickBooks and HMRC. Paul is extremely excited to be supporting accountants across the world as well as being directly involved with the development of Dext so that it continues to help accountants be more productive, profitable and powerful.
Co-founder and Chief Product Officer Capitalise.com
Ollie is co-founder and Chief Product Officer at Capitalise.com. Since bootstrapping a business he's been creating their capital advisory platform to make it easier for businesses to raise, recover and protect capital.
CEO Enterprise Labs
Policy and Advocacy Chair Federation of Small Business
Accountancy Market Specialist IRIS Software Group
Eva Mrazikova is a licensed Digital Accountant Market Specialist with IRIS Accountant Group. She is focused on getting the most out of the digitalisation and automatization processes and bringing efficiencies to record keeping, vat and payroll, accounts preparation and tax return.
Leading Customer Success Specialist Synder
Sasha Pavelchuk is a Leading Customer Success, acquisition and bookkeeping automation specialist at Synder. She is a tech expert specializing in digital transformation and FinTech software integration for Small and Mid-Size Businesses. Sasha has a background in applications implementation and ongoing support for QuickBooks and Xero users, as well as in various application issues troubleshooting.
VP North American Sales AutoEntry
Tom Port is the VP North American sales at AutoEntry, an automated data entry solution for accountants, bookkeepers and SMEs.
Tom was one of the first employees at the company and has worked within the organization since 2010, previously holding positions as business development officer and the UK head of sales.
Retail Expert, Broadcaster, and Author Portas Agency
Mary is the founder of creative consultancy, Portas. Known as Mary, Queen of Shops, she was on the board of Harvey Nichols by age 30. Mary has published three books and advised Government on the High Street. Her proudest achievement is creating Mary’s Living and Giving shops for Save The Children, opening 25 charity shops and raising over £13 million. Mary recently published a report titled The Kindness Economy.
Carl Reader is a serial entrepreneur, chairman of business advisory firm d&t, and author of Boss It, The Startup Coach and The Franchising Handbook. He features regularly in the national press and on stage, and has helped thousands of business owners either start or grow their business.
Director of Product Marketing GoCardless
Siamac Rezaiezadeh is Director of Product Marketing at GoCardless, leading market research and the launching of new products. Siamac joined GoCardless in 2017 and has a deep understanding of the payments landscape and world of financial technology. Before GoCardless, Siamac launched and ran a travel marketplace, wrote a book on sales strategy and has worked at a successfully acquired SaaS startup and a NYSE-listed enterprise. He holds a degree in Natural Sciences from Cambridge University.
Product Director, Europe Intuit
Viktoria is Director of Product Europe at Intuit, leading the strategy for QuickBooks and its ecosystem in the UK and France. Having been an entrepreneur herself, Viktoria is passionate about solving problems for customers and loves applying this mindset to a community that is vital for the UK ‑ small businesses and accounting professionals.
New to Intuit this year, and having held product development roles at startups and tech leaders like Skype and Facebook, Viktoria can’t wait to help small businesses do what they do best ‑ run and grow their amazing businesses.
Alex Scott MBE
Former professional footballer, pundit and presenter
Host of this year's event, TV presenter and footballer Alex played for England 140 times and represented Great Britain in the Olympics. She is known for her pioneering work as a female commentator and is involved in many charities, including The Alex Scott Academy.
Managing Director Remarkable Practice
Paul’s passion for the accountancy profession was forged in his experience of starting, from scratch, a global manufacturing business and the annual check-in with his accountant that failed to help him deal with the emotional roller coaster of expanding and eventually selling the business. This business education underpins Paul’s determination to challenge accountants to better connect themselves and their business clients to the numbers that really matter. Yes, it’s about the numbers, but it’s also about the people and how they feel about the numbers.
Marketing Director UK Intuit
Alicia Skubick is the UK Marketing Director at Intuit (QuickBooks) and has been recently recognized as one of the top 100 most influential B2B marketing leaders in Europe. At Intuit, she leads an award winning marketing organisation who put the customers at the centre of everything they do. Prior to Intuit, Alicia has held leadership positions at Sage and Western Union, two of the world’s largest fintech brands.
VP of Small Business GoCardless
Pranav Sood is VP of Small Business at GoCardless. He leads a global team responsible for growing GoCardless' Small Business segment and the more than 50,000 small businesses around the world who use GoCardless to collect payments every month. Pranav joined GoCardless in 2017 and previously led both International Expansion and Business Operations & Strategy.
Accountant Lead UK Intuit
As Director of Sales UK for Intuit QuickBooks, Nick is a successful Business Leader with a proven track record of developing and executing strategy through building high performing teams.
Head of Channel Partner Team PayPal
Rachel Woods heads up the Channel Partner team for PayPal in the UK. PayPal is a leading online payment provider, offering merchants and customers choice, convenience and trust. Rachel has been with PayPal for 10 years, initially involved in boarding large enterprise merchants such as John Lewis, Eurostar and Boden with PayPal products and has recently shifted into the role of ensuring Partners receive the support required to help their merchants grow and evolve.